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COMPANY: Argenta

The Argenta Banking and Insurance Group is Belgium’s fifth largest financial institution, with branches in Belgium, Luxembourg and the Netherlands. Customers are mainly families and self-employed people who are offered a choice of saving and investment products, loans and insurance policies.

PRODUCT: Board game “The Best Investor”

What is your investment profile and how do you manage your money? Do you play safe or try your luck? Do you use common sense or follow your gut feeling? How is your knowledge of the recession and real estate? With “The Best Investor”, learning about money is child’s play.

OBJECTIVE: To learn how to invest safely through play

STRATEGY: Learn from the economic crisis

Because of the economic crisis, private investors were confronted with the fact they knew little about the complex operation of financial markets, stock exchanges and the influence thereof on their savings and investment products. To help with this problem in a fun way, Cartamundi and Argenta developed a financial game that was given free of charge to Argenta clients during the holiday season.
This strategy board game for 2 to 8 players gives a very realistic view of the financial world during professional life up to retirement and beyond, and incites the players to amass wealth using the financial products and legal opportunities in Belgium. This quiz, with 400 multiple choice questions, reveals the many facets of the financial world in a fun way.
The winner is the player who manages to amass the most wealth by the end of the three stages of his/her life.

RESULT: Satisfied clients and more

Argenta clients were very pleased with this informative but light-hearted gift from their bank. A school competition was even started up by enthusiastic economics teachers.